A Bit About Me...
My Mission Beyond Marketing
Fractional Chief Marketing Officer (CMO)
High-growth brands reach a critical point where they outgrow tactical marketing but don’t yet require a $300k+ full-time executive. My fractional model provides C-suite leadership and a proven growth engine, delivering elite strategic oversight at the scale your business needs now.
Beyond the boardroom, my work is rooted in identity and reclaiming the heritage I once tried to hide. As a Filipina American and host of the Tradition Breakers podcast, I’ve dedicated my platform to supporting the AAPI community in redefining success and breaking cultural limitations. I don’t just help brands grow; I help leaders and communities reconnect with their roots and find the courage to walk their own path.
My specialty is helping brands spark attention that converts to actual sales. How? Through my signature S.P.A.R.K. Framework, a systematic approach that takes customers from initial awareness to final purchase with precision and speed.
Brands I've Worked With
Tender Greens
Flower Child
David Kind
Milkbar
Drybar
Soulcycle
Wanderlust
Sharkey's
Nekter Juice Bar
Grace Eleyae
California Market Center
Mama Sol
Postmates
Uber
Doordash
Albion Cosmetics
Wix
We Work
Desmond Tutu Foundation
My Offerings
Choose how to work with me
Podcast Host
As a Filipina, I've struggled to break free from restrictive traditions and expectations placed on Asian Americans. To give voice to this, I host Tradition Breakers, a podcast that uplifts AAPI folks who broke free from these limitations to live the life they truly desire.
Fractional CMO
I provide the leadership, strategy and guidance brands need to Launch, Grow or Realign. My specialty? Getting brands attention and converting that attention into actual sales using my signature S.P.A.R.K. Framework.
Speaker & Writer
I deliver keynotes and high-level commentary at the intersection of Marketing, Cultural Identity, and Business. I bring a unique perspective shaped by an 18 year career and my lived experience as a wife and working mother of two. I help audiences navigate the complexities of building a legacy without losing their identity or roots in the process.
Join My Community
Get access to my business and culture trend reports, marketing insights, and events.
Contact
Reach out to me for collaborations or questions.