Building a Scalable Growth Engine for a 9-Figure Multi-Unit Hospitality Brand
The Situation
When I stepped into the Marketing & Creative Director role, Tender Greens was a 9-figure hospitality brand operating 26 locations. While the brand had strong product integrity and regional traction, it lacked structured marketing systems designed to consistently acquire new customers and optimize retention.
Customer acquisition efforts were fragmented. The loyalty app was under-leveraged. Visibility on third-party delivery platforms was increasingly competitive. Expansion initiatives lacked repeatable marketing infrastructure.
The brand had strong fundamentals — but needed scalable growth architecture.
The Strategic Mandate
Design and implement an acquisition and retention engine capable of supporting expansion — without diluting brand equity — while improving digital visibility and operational consistency across locations.
This required more than campaigns.
It required systems.