Why A Fractional CMO?
New and High-growth brands reach a point where they outgrow "tactical" marketing but aren't ready for a $300k+ full-time C-suite hire. Here's what I provide:
I replace "random acts of marketing" and "unpredictable success" with integrated and repeatable systems that turn your growth into a predictable engine. No more disjointed marketing.
Strategic Oversight & Systems
Team Leadership
I eliminate the burden of management by building and leading your internal and external teams toward a singular and clear vision. No more confusion or wasted dollars.
Operational Precision
I apply 18 years of corporate-level rigor and innovative agency thinking to your business, ensuring every marketing dollar is backed by data, professional discipline, and agility.
Three Pathways To Success
Growth
For $2M+ brands ready to scale into new markets and categories.
For well-funded startups ready to go from concept to market leader.
Beyond defining your Brand Identity and Category Positioning, I help you recruit, vet, and lead the marketing team (or agencies) required for execution. I ensure your brand enters the market with a rigorous structure and a high-performing team that turns initial attention into rapid, sustainable adoption.
This phase focuses on entering new markets and launching new categories while optimizing your current marketing spend for maximum ROI. I provide the leadership to build repeatable systems and guide your team through the complexities of scaling, ensuring your brand maintains its "Spark" as it expands its reach.
Launch
Realign
For established brands that need a strategic reset to regain relevance.
A deep-dive Brand Audit and Cultural Reset. Whether your messaging has become diluted or your audience has shifted, I provide the "cultural pulse-checking" and rigorous restructuring needed to regain relevance. I lead your existing team through a strategic pivot to re-establish your competitive edge, jumpstart stalled revenue, and reconnect with your core community.
My Signature Method
Every engagement is driven by my proprietary framework. We don’t just "post and pray"; we engineer a seamless journey from the first spark of awareness to the final kinetic conversion.
Case Studies
Just some proof of my results
Over $60k in 4 Days
The Task: Launch digital gift cards for the first time
The Strategy: Launch in conjunction with the Black Friday and Cyber Monday gift giving frenzy. Combine with an introductory offer. Focus on existing customers for quick conversions.
The Distribution: Utilize the brand's push notifications, app messages, and email newsletters to distribute the news throughout the 4-day cycle, complete with an announcement, reminder, and last chance notifications.
Results: Over $60k and 500 digital gift cards sold in 4 days.
1 Organic Post Drove $40k+
The task: To acquire customers for a new luxury eyewear brand.
The Strategy: Partner with influencers whose audiences match the brand's Ideal Customer Profile (ICP) and who also genuinely had a need for the brand's product and solution. This was couple with selecting only influencers with a large engaged audience.
The Distribution: Utilize the influencer's main visual platform where the product and service can be best demonstrated.
Results: Over $40k and 200 units sold off of just 1 non-paid partnership.
50% Increase in Frequency
The task: To identify and execute growth opportunities for the client's existing loyalty program.
The Strategy: Analyzed customer data to identify a gap in visit frequency. Overhauled the loyalty program with a simple tiered reward structure and "fun challenges." These challenges were designed to gamify the experience and nudge specific behaviors, such as trying new menu categories or visiting during off-peak hours.
The Distribution: In-app messages, push notifications, email.
Results: increased visit frequency from 2 to 3+ times per month for the core customer segment
Mary’s guidance transformed our marketing approach—her insights truly sparked meaningful growth for our brand.
J.K.
★★★★★